If you’re planning to sell your own house, there’s one crucial step that can make or break your success: pricing it right. Whether you’re in the middle of Jervis Bay or the suburbs of Sydney, setting the right price can help you sell faster, attract serious buyers, and get the return you deserve.
At Wright Way Realty, we understand the emotions and challenges behind selling a property you’ve called home. That’s why we’re here to walk you through the pricing process with clarity and confidence, especially if you’re wondering, “How do I sell my house without leaving money on the table?”
Let’s break it down.
Why Pricing Matters When You Sell Your Own House
Selling your home involves much more than simply placing a “For Sale” sign in the yard. The moment your house hits the market, price becomes your most powerful marketing tool. A house priced too high can sit on the market for months. One priced too low may attract quick offers but costs you thousands.
If you’re aiming to sell your own house, the price you set will determine:
- How fast you receive offers
- The quality of buyers who show interest
- Whether you’ll need to drop your price later (and potentially lose buyer confidence)
1. Know Your Local Market
Start by understanding the local property landscape in Jervis Bay or wherever your home is located. Look at:
- What similar homes nearby have sold for
- How long they stayed on the market
- Price trends in your suburb
These “comparables” are your best guide. Use online real estate platforms and consider getting a free home appraisal from a local agent like us to better understand your home’s current market value.
TIP: Don’t just compare prices—compare the condition, land size, and features too.
2. Be Realistic—Not Emotional
One of the hardest parts about trying to sell your own house is setting aside emotional value. You might remember family dinners, renovations you worked hard on, or the view you fell in love with—but buyers see square metres, location, and potential.
Keep your pricing grounded in facts. Ask yourself:
- Would I pay this much if I didn’t already own the house?
- What are buyers getting in the current market for the same amount?
If you struggle to separate emotion from logic, getting an independent valuation can help.
3. Consider Pricing Strategies
There’s more than one way to price a property, especially when aiming to sell house privately. Here are three common methods:
1. Fixed Price
Straightforward and clear. You pick a number, and buyers know what you expect. But choose wisely—too high and you may turn off potential buyers before they even inspect.
2. Price Range
Gives buyers an idea of flexibility, e.g., $750,000–$800,000. It widens your net and attracts more interest, especially if people are searching below your top price.
3. “Offers Over”
Encourages competitive bidding. You might list it as “Offers Over $770,000” and let the market decide how high it can go.
Which is best? It depends on your timeline, confidence in your property’s appeal, and how fast you want to move. At Wright Way Realty, we often recommend a pricing method that aligns with your goal—whether that’s how to sell a house fast or maximise your final price.
4. Factor in the Cost of Selling a House
Many sellers forget to consider the cost of selling a house, which can eat into their final profits. Even when selling privately, these expenses can include:
- Conveyancing or solicitor fees
- Marketing costs (professional photography, signage, listings)
- Property styling or cleaning
- Building and pest inspections
- Auction fees (if applicable)
- House selling fees from platforms if you’re not using an agent
By understanding these costs upfront, you can factor them into your pricing decision and avoid unwanted surprises.
5. Timing Is Key
Believe it or not, the best time to sell a house can impact your price.
Spring is often considered the best time to sell in Australia, with more buyers actively searching. However, fewer listings during winter or late summer may also work in your favour due to lower competition.
If you’re thinking, “I want to sell my house fast,” listing during peak buyer activity, when interest rates are low and sentiment is strong, could help you get faster results.
6. Listen to the Market
You’ve priced it, listed it, and are getting views—but no offers? The market may be telling you something.
If buyers come through and say, “It’s nice, but overpriced,” pay attention. An overpriced home, especially in a competitive suburb, can sit stagnant while others sell around it.
When you sell your own house, staying agile and responsive is essential. If you haven’t received solid offers within the first 3–4 weeks, consider adjusting the price. The longer your home sits, the more buyers start to wonder, “Is something wrong with it?”
7. Use Local Expertise
You might be asking, “Can I really sell my house without an agent?” Sure—but it’s not always easy.
Selling on your own means you need to handle pricing, advertising, inspections, negotiations, and paperwork. If you misprice your home, it could cost you much more than an agent’s commission.
Working with a local expert like Wright Way Realty means you get:
- Accurate market pricing advice
- Tailored strategy for your suburb
- Professional negotiation to maximise your return
- Less stress, better results
Even if you’re just looking for a second opinion, we’re always here to offer local insight and support.
Final Thoughts: Price It the Wright Way
When it’s time to sell your own house, pricing it right from the start is key. Think of your price as your first impression. If you nail it, you’ll attract the right buyers and sell with confidence.
At Wright Way Realty, we’ve helped countless homeowners in Jervis Bay and Sydney price, market, and sell their properties smoothly—no guesswork, no stress. Whether you’re selling your forever home or an investment property, we’re ready to guide you every step of the way.
Ready to sell smart? Contact Wright Way Realty today—let’s price your property the Wright Way.
